You’ll soon have to pay more for various Philips Hue smart lighting and security gadgets if you live in the US. After vaguely notifying customers that prices will “go up” on July 1st in a promotional message, Philips Hue’s parent company Signify has confirmed that it’s inflating prices across the Philips Hue portfolio “as a direct result of tariffs.”“We remain committed to providing consumers with high-quality products and features that make smart lighting extraordinary,“ Signify said in a statement to Hueblog. Hue’s smart lighting is already some of the most expensive on the market, so the incoming price increases could entice consumers in the US to seek out more affordable alternatives. Some smart home tech providers may still be able to undercut Hue prices while facing down the same 125 percent Trump tariff rate on Chinese imports that are causing supply chain issues across the wider industry. And worryingly, Signify’s statement suggests the company is prepared to raise US prices even further in the future, pending any more tariff changes.