That's where executive branding enters the picture. Executive branding is no longer a buzzword or a luxury reserved for public-facing CEOs. Related: Why Personal Branding Is Crucial for CEOs in Today's WorldWhy executive branding matters more than everWe're living in an age of noise. Boardroom advantageAt Boardsi, we've seen firsthand how executive branding becomes a difference-maker in board recruitment. And executive branding is how you earn one and accelerate the other.