As the CEO of an international franchise brand, I've had a front-row seat to what happens when innovation meets reality. Over the years, I've watched businesses soar because they locked down their intellectual property, and I've seen others struggle when they didn't. What Is intellectual property (IP)? Related: Use These 4 Storytelling Strategies to Grow a Loyal FollowingAdam Povlitz is CEO & President of Anago Cleaning Systems, an international franchise brand specializing in commercial cleaning. For matters of intellectual property, always consult a licensed legal professional.