lighning bolt icon An icon in the shape of a lightning bolt. lighning bolt icon An icon in the shape of a lightning bolt. It could also be part of the brands' broader efforts to avoid right-wing backlash while still catering to customers who celebrate Pride Month. A Walmart spokesperson told BI that roughly the same number of stores are carrying Pride merchandise this year. As some corporations scale back their Pride Month offerings amid political pressure, I was curious to see what kind of themed merchandise Target and Walmart might offer this year.