The team’s most famous saying has yet to appear in any promotional material, but it’s foreshadowed in the movie’s latest — and final — trailer. It's just in the cartoon.” Later, Johnny Storm tries to get him to say the same thing and gets similarly rebuffed. The Thing utters his catchphrase for the first time in Fantastic Four #22, published in January 1964. While the Fantastic Four premiered in 1961, The Thing didn’t say “It’s clobberin’ time” until Fantastic Four #22, which was released in January 1964. Now we’re seeing superheroes contend with being pop culture figures who are treated like cartoon characters in their day-to-day lives.