In 2025, having a physical storefront allows founders to establish a vibrant center for their brand, a key element that connects and completes their customers' online experience. Related: Thinking of Opening a Physical Location for Your Online Store? Build demand before investing in a physical spaceA storefront should open only after you know exactly which customers will walk through the door. For example, an online store reports that the most frequent search term on their website was for a product they didn't carry. Acting in 2025 lets founders turn a well-chosen storefront into the physical heartbeat of their brand — an anchor that closes the loop on your customers' digital journey.