David Wolfe, co-founder and CEO of luxury mattress brand Tiami, discusses the company's launch and growth plan. We're challenging the traditional luxury mattress category. This is real luxury: no gimmicks, no noise, just intentional design that works. The best marketing starts with a product that works, a clear story, and a brand that earns trust. We're focused on building community through real referrals, word-of-mouth, and meaningful partnerships, like our exclusive retail relationship with Design Within Reach.