To anyone outside of Canada, the concept of a grocery store with generic branding may seem novel. Loblaw definitely committed to the bit, making the No Name brand's social media pages as deadpan as its products. However, Canadians didn't seem too impressed by the generic brand getting its own standalone store, telling shoppers not to waste their time. Several non-Canadians reacted to the generic brand, saying they "love the idea." While the branding is fun and amusing, it's not enough to distract from Canadians' continued struggle with skyrocketing grocery prices.