In May 2019, Gillette released an ad on Facebook just in time for Pride month. It featured Samson Bonkeabantu Brown—a Black Toronto artist and trans man—learning how to shave for the first time. According to a poll from Gravity Research, 39 percent of corporations surveyed planned to reduce Pride Month initiatives in 2025, with none planning to increase their engagements. And World Pride, which was just held in Washington, DC, reportedly received only around 30 percent of its previously projected 3 million visitors. Instead, it quietly withdrew as a top-level sponsor of this year’s New York City Pride, along with PepsiCo, Nissan, Citi, and PricewaterhouseCoopers.