Before June 8, the skilled and respected ABC News television journalist Terry Moran was neither a household name nor political lightning rod. On June 11, he started writing on Substack. Moran was joining a movement based on a dream: Journalists could start a Substack newsletter and garner subscription fees that would match or exceed their previous salaries. The Substack model may work very well for a few, but it’s not so easy to march in and match a salary. It doesn’t take too many of those subscriptions to match the cost of The New York Times, which probably has 100 journalists as good as Substack writers, and you get Wordle to boot.