So far, Runway is known for bringing generative AI to Hollywood. He says that Runway is also in talks with gaming companies about both using its technology and accessing their datasets for training. An interactive Runway game that’s generated with AI. The VergeThe VergeBased on his recent conversations, Valenzuela believes the gaming industry is in a similar position to Hollywood when it was first introduced to generative AI. There was considerable resistance, but over time, AI has been gradually adopted in more areas of the production process.