Even the best products can fail to gain traction — not because they're bad, but because they're badly marketed. You've spent weeks/months getting your landing page in shape, writing great copy, setting up campaigns, maybe even throwing in a few influencer shoutouts. But marketing built to please everyone usually ends up resonating with no one in particular. The first impression isn't built for the channelA homepage is not the same as an ad, and a product page isn't the same as a social media post. You're relying too much on one tacticSometimes, the marketing isn't failing — you are using one ad format, one channel, one piece of copy reused everywhere.