Bill Skarsgård in The Crow remake. LionsgateGenerally speaking, theaters keep around half of the money made from the box office. “It can be months, maybe even sometimes years before we know what was the cultural impact of a movie,” Robbins says. LionsgateThere are no set-in-stone rules that guarantee a movie will flop, but there are common denominators that The Crow nicely lines up. The Crow is, in many ways, the perfect example of how to earn flop status, which nobody in the movie business wants to do.