How This Massive Food Company Turned Its Fleet of Trucks into Rolling Billboards — And the Lesson It Teaches About Brand-Building
Shawn P. Walchef
created: July 1, 2025, 5 p.m. | updated: July 2, 2025, 2:40 p.m.
The CMO of US Foods on why brand consistency matters, how the team brings its brand to life and the ways AI is transforming menu design and marketing for restaurant operators.
It's a philosophy that resonates with US Foods' vast network of over 250,000 restaurant and food operator partners nationwide.
US Foods is investing in AI-powered tools that help restaurant operators keep up with changing customer expectations.
Hund also talked about the 2025 US Foods Food Fanatic event in Las Vegas, which has two days of education, inspiration and solutions tailored for restaurant operators.
Hund's message to restaurant operators is clear: Brand consistency, human touch and digital innovation are not optional.
4 months ago: Entrepreneur