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Trump’s New Fragrance Doesn’t Smell Like Success

Mike Dent

created: July 1, 2025, 5:12 p.m. | updated: July 3, 2025, 8:46 p.m.

People voted for President Donald Trump, they wore his shoes, his hats, and his watches, and soon they’ll be able to make calls on his phone. Yet there is seemingly always another addition to the ways in which one can experience all that is Trump: which brings us to the latest entry to the commander in chief’s ever-expanding fragrance collection. Victory 47 for Men promises “rich, masculine notes with a refined finish” without actually listing any of the ingredients or its scent profile. Helpfully, early reviews from users at fragrance forum Parfumo describe it as “oriental-fruity” but score it at just 1.9 out of 10. That upper-but-not-quite-niche $249 pricing also puts Trump fragrances ahead of the more sophisticated celebrity scent sphere.

1 month ago: WIRED