Headphones don't look that visually different either, whether it's a Sony or a Bose. Today, the company announced the Phone (3), its third-generation flagship smartphone, and the Headphone (1) at an event in London. The smartphone starts at $799 for the 256 GB model, and the headphones—made in collaboration with renowned audio brand, KEF—cost $299. I’ve spent a few days with the gorgeous Headphone (1) and have been impressed with the build and physical controls. This cycles through recent audio apps or favorites, like a Spotify Playlist or your favorite podcasting app.