By thinking like a capital allocator, you stop reacting to growth and start engineering value. Related: 21 Ways Startups That Have Used Capital Efficiency to Stay AheadWhat is capital allocation, and why should you care? Here's how fundless founders are scaling like PE firms, proving that you don't need a fund to think like one. Value creation beats growth every timeAsk any PE investor: It's not just about growth. Because in the end, you're not just running a business; you're building a financial asset.