Over the last eight months, however, Operation Overload churned out a total of 587 unique pieces of content, with the majority of them being created with the help of AI tools, researchers said. The researchers said the spike in content was driven by consumer-grade AI tools that are available for free online. This easy access helped fuel the campaign’s tactic of “content amalgamation,” where those running the operation were able to produce multiple pieces of content pushing the same story thanks to AI tools. While it was difficult to identify all the tools the campaign operatives were using, the researchers were able to narrow down to one tool in particular: Flux AI. Flux AI is a text-to-image generator developed by Black Forest Labs, a German-based company founded by former employees of Stability AI.