Traditional marketing vs. digital marketingTraditional marketing techniques for small businesses included print advertising, word-of-mouth referrals and direct mail marketing to a local customer base. By contrast, digital marketing, though it may come with a learning curve, allows small businesses to tailor their marketing strategies to their target market and business goals. Related: 4 Advanced Marketing Tactics for Small Businesses That Actually WorkThe challenges of digital marketing for small businessesDigital marketing also generates unique challenges for small businesses. 6 strategies for successThough digital marketing presents challenges, small businesses can take advantage of the opportunities it provides with these six strategies. By creating precise marketing campaigns and constantly reviewing and updating their strategies, small businesses can use digital marketing to grow and thrive.