Once you’ve gotten a taste of the private jet lifestyle, it becomes easy to understand why wealthy travelers are so taken with it—despite the hefty price tag and contentious carbon footprint. But, as Leona Qi, president of Vista US, a private aviation company that owns VistaJet and XO, tells me, a large group of private jet travelers are not, in fact, ordering champagne and caviar on their way to the South of France. For today’s business travelers—whether we’re talking C-suite execs or Taylor Swift—the appeal of flying private lies in its efficiency, more so than luxury. With the return of in-person meetings and office mandates, more business travelers and corporate clients are seeking out private aviation solutions. “You had a bunch of new people in private aviation,” he says.