Rotating the CEO role every three months helped my founding team uncover hidden strengths and build lasting leadership capacity during our startup's early stage. Starting a software development company with multiple co-founders taught me many lessons, but perhaps none more surprising than what we learned from experimenting with rotating leadership roles. Since we couldn't agree on permanent leadership roles, we decided to rotate CEO responsibilities every three months. Rotating leadership taught us that management skills can be developed and that people often don't know their own capabilities until given the opportunity to try something new. This applies beyond just the CEO role — we found similar benefits rotating people through sales, HR and technical leadership positions.