This Side Hustle Spotlight Q&A features Lee Mayer, co-founder with her sister Emily Motayed of interior design and home decorating company Havenly. When you start a business, you may tend to think process first, instead of outcome first. I don't think it's surprising, but it's a lot more work than most people think it is, and it's not always glamorous work either. Some people raise very easily — they start a company in a hot space at the right time (like AI! Basically, just get to work — and keep putting one foot in front of the other in the general right direction.