Adapt your SEO strategy now to stay ahead of AI and algorithm changes reshaping search. If your content isn't showing up on Google, your keyword strategy might be to blame. Stop keyword stuffing — it hurts both rankings and readabilityOne of the biggest mistakes in SEO is cramming your target keyword into your content over and over again. Related: From Zero to Hero — How to Build an SEO Strategy From Scratch4. Focus instead on understanding search intent, writing for humans, and using AI to find high-value opportunities.