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Starbucks Is Offering Executives $6 Million Performance-Based Stock Grants

Erin Davis

created: July 3, 2025, 7:59 p.m. | updated: July 7, 2025, 3:52 a.m.

Now, the company is offering executives massive stock grants if they can help make it happen. The stock grants have a $6 million target value, Bloomberg reports, and are based on performance. In a regulatory filing on Wednesday, Starbucks said the restricted stock units are eligible to vest after the company's 2027 fiscal year, or in late September 2027. Related: Starbucks Is Hiring a 'Global Content Creator' to Travel, Drink Coffee, and Get Paid Six FiguresNiccol's wants his "Back to Starbucks" plan enacted "as quickly as possible," the filing says. Related: Starbucks Is Hiring In-Store Human Workers After Replacing People With Machines — and Finding It Didn't Work

4 months ago: Entrepreneur