Building a strong brand means recognizing potential reputation crises and knowing how to handle online articles that misrepresent you or your business. Whether you're an individual or a business, it's important to have a good reputation by removing any negative content as soon as possible. Related: The 5 'Cs' Approach to Conflict Resolution in the WorkplaceWhat does it mean to remove negative online articles? Suppressing negative online content is much different than having it deleted, but it can still help your brand's credibility in lots of ways. Once you know which terms lead to the bad content, you can make new pages that employ the same keywords positively.