Here's how Liquid Death creates viral gold, in five steps. Liquid Death thinks of itself as a comedy producer. For example, Liquid Death doesn't just hire marketers; they hire comedy writers who have written for the likes of Adult Swim. To address that, Liquid Death bought its first Super Bowl ad in 2025. "A lot of what we're doing right now is combing social media, looking for people's posts about Liquid Death," Murphy says.