As digital tools become everyday fixtures in operational contexts, companies face both opportunities and hurdles—and the stakes are only rising as emerging technologies like AI become more sophisticated. The organizations best positioned for an AI-first future are crafting thoughtful strategies to ensure digital systems align with the realities of daily work—and placing people at the heart of the whole process. There are several possible reasons for this disconnect, including the fact that operational digital transformation faces unique challenges compared to office-based digitization efforts. At its core, DEX is about ensuring technology empowers employees to work efficiently and without disruption—no matter where or how they work. Companies investing in DEX technology are seeing measurable gains—from reduced help desk tickets and system downtime to harder-to-quantify benefits like higher employee satisfaction and retention.