'Absolute Freedom': Siblings Behind a Self-Funded 8-Figure Brand Reveal 3 Secrets Aspiring Entrepreneurs Should Know About Growth and Success
Amanda Breen
created: July 7, 2025, 6:05 p.m. | updated: July 8, 2025, 4:43 p.m.
Rae and David Liu leveraged their complementary skill sets to start a business that's been profitable every year since launch.
With complementary professional skill sets under their belts, the siblings decided to start a direct-to-consumer brand under DC International's umbrella: Leatherology.
In the years since, Leatherology has grown into an 8-figure brand, even amid supply chain volatility and economic uncertainty.
Entrepreneur sat down with Rae and David to learn more about their successful growth strategies — and what's next for the brand.
"We pride ourselves on maintaining a profitable business," David adds, "one that can weather ups and downs over the years.
3 months, 4 weeks ago: Entrepreneur