The trouble is that many Amazon reviews are fake. Fake Amazon ReviewsIf you are shopping on Amazon, there is a good chance you’ll see some fake reviews. That investigation led to an explicit ban on fake reviews in the UK in April 2025, as part of the Digital Markets, Competition and Consumer Act 2024. How Amazon Sellers Get Fake ReviewsSellers want to increase their sales, and reviews can do that. How Sellers Manipulate Amazon ReviewsBefore we dig into the veracity of individual Amazon reviews, there are a couple of dodgy seller techniques to be aware of.