Barbara Corcoran Did 'Crazy Things' to Retain Employees, From Hot Air Balloon Rides to a Free Bentley: 'We Had No Turnover'
Sherin Shibu
created: July 8, 2025, 8:53 p.m. | updated: July 9, 2025, 5:58 p.m.
Barbara Corcoran, the 76-year-old founder of the real estate firm The Corcoran Group, claims to have created a work environment where there was "no turnover."
Related: Barbara Corcoran Needed to Make Job Cuts.
People were "lining up" for jobs at The Corcoran Group, and Corcoran didn't have to advertise new job openings.
Why Barbara Corcoran Flies Coach"People are most creative when they're having fun, and we had more of that than anyone else," Corcoran wrote in the post.
Corcoran founded The Corcoran Group in 1973 with just $1,000 and seven agents.
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