Meta Invests Billions in World's Largest Eyewear Company After Ray-Ban Smart Glasses Success
Sherin Shibu
created: July 9, 2025, 3:30 p.m. | updated: July 10, 2025, 12:48 p.m.
The deal arrives one month after Meta debuted new Oakley Meta AI smart glasses in partnership with the eyewear company.
The two companies have worked together since 2019 and have developed two generations of Ray-Ban Meta smart glasses.
At $399, the Oakley Meta glasses are priced higher than the $299 Ray-Ban Meta glasses, but have several features to justify the price tag, including a better battery life, weather-resistance, and a higher resolution camera.
Meta is also reportedly working with EssilorLuxottica on AI smart glasses featuring the Prada brand, per a report last month from CNBC.
GrandView Research estimates that the smart glasses market will expand from $1.93 billion in 2024 to $8.26 billion in 2030.
3 months, 4 weeks ago: Entrepreneur