Why Sharing the CEO Title Usually Ends in Disaster
George Deeb
created: July 9, 2025, 5:30 p.m. | updated: July 10, 2025, 3:14 p.m.
Two co-founders often think they can share the executive responsibilities as co-CEOs.
Oftentimes, two co-founders think it is a good idea to share CEO responsibilities as co-CEOs.
Or, it requires one of the co-CEOs to back down and agree to the other CEO (usually with the louder voice and personality winning).
At that point, you don't really have a co-CEO structure at all, with one person needing to control all decisions.
There are examples where co-CEOs have worked together perfectly — think of the Google founders (Sergey Brin and Larry Page).
3 months, 4 weeks ago: Entrepreneur