What would have happened if this updated FTC rule had gone into effect on July 14 as planned? It’s the type of rule that sounds like it should already exist as part of baseline consumer protections. The Eighth Circuit’s decision to nix the Click to Cancel rule was based on procedural complaints, not on the substance of what the consumer protections entailed. “It’s unfortunate the FTC’s rule won’t be enforced,” says Mario Trujillo, a staff attorney at the Electronic Frontier Foundation. Like many Americans, I’m seeing more and more of my paycheck go to subscription services each month.