The question of 'next trends' isn't whether a trend exists, but whether you'll be the first to spot it. Interest in trends across search engines and social media can grow by 65% to 143% over five years, with some driving exponential sales growth within months. Here are five principles to help you cut through the noise, test ideas fast and turn the right trends into growth. Catch the signal before everyone elseEarly responses to emerging trends can boost sales by 15–20% and increase customer loyalty. Test trend viability — is it built to last?