This Side Hustle Spotlight Q&A features Jason Rosenbaum and Hailey Swartz, co-founders, with Alex Swartz, of veggie burger brand Actual Veggies. Rosenbaum: The idea for Actual Veggies started brewing in early 2020. One night, I literally woke up from a dream with the name "Actual Veggies" in my head. Rosenbaum: One of the first things we did was start talking to chefs — we had the vision but needed help turning it into an actual product. (Actual Veggies started as an idea in January 2020, and we launched — albeit in a small way — with Pop Up Grocer in October 2020).