But some sources across the AI industry question whether that will be enough. Meta, to date, has not been the most exciting destination for budding AI engineersMeta, to date, has not been the most exciting destination for budding AI engineers. Competition for AI researchers is stiff, and building loyalty is vital. During its most recent earnings call in April, Zuckerberg — who called one of Meta’s focuses for 2025 “making Meta AI the leading personal AI” — touched on the competition he was up against. “You’re expected to give pretty much your whole self to Meta AI,” he says.