And in a crowded, fast-moving market, that kind of understanding is one of the most valuable advantages any organization can cultivate. Lasting growth has more to do with staying relevant than simply expanding. This requirement calls for having a flexible framework, a constant goal and a clear understanding of when and how to adjust. Companies that can make strategic changes without confounding their target audience are the ones that stay relevant over time. And in a crowded, fast-moving market, that kind of understanding is one of the most valuable advantages any organization can cultivate.