The rise of real people in brand storytellingThere are far more everyday people in the world than celebrities, and those everyday people are now driving the next evolution of marketing. Proactive ways to build a strong brand community include:Understanding what brand community success looks likeAsk yourself: Is creating a thriving brand community about engagement rates? Setting specific goals for your brand community is a key first step to shaping how it looks in the future. This will help inform how you target your community members and convince them that your brand community is worth investing their time in. Using the right platformWhere is your brand community most likely to hang out?