
Nobody Was Talking About Nasal Breathing for Sleep Until This Former NFL Player Built a Brand Around It: 'You Feel So Much Better'
Jon Bier
created: July 10, 2025, 9:54 p.m. | updated: July 11, 2025, 7:37 p.m.
After learning he had mild sleep apnea, he began taping his mouth shut at night to encourage nasal breathing.
After experiencing the effects of nasal breathing firsthand, Anderson launched Dream Performance & Recovery, which enhances sleep through products such as mouth tape and nasal strips.
He joined me on the One Day with Jon Bier podcast to talk about how he built the brand from scratch.
The result was Dream Mouth Tape, then Second Wind Nasal Strips.
On a 46-mile run through the Grand Canyon, Anderson brought the first prototypes of his nasal strips to the event.
1 day, 12 hours ago: Entrepreneur