Why do so many founders fail to land premium domains? What makes a domain "premium" — and why it mattersPremium domains are short, memorable, easy to spell and usually end in .com. These domains aren't just easy to remember — they signal legitimacy, authority and long-term vision. Premium domains are already taken: Unlike social handles, domains can't just be claimed. Why domain brokers give founders an edgeA great broker doesn't just make introductions — they bring strategy, discretion and negotiating power.