Franchising works best when it's personalThe beauty of the franchise model is that it allows for scale without losing soul. The most effective franchisees don't just want to grow a business, they want to serve their community. The best franchisees tweak the timing of a promotion based on their community's event calendar. The best franchise relationships aren't rigid. Because at the end of the day, a great franchise is just a great local business that's repeated, supported and elevated across the country.