Drawing from my own experience, here are some tips to launch and sustain CSR programs with lasting impact. As a founder and CEO, I've always believed that good health for individuals, communities and companies starts from the ground up, quite literally. Align your CSR program with your core missionIt's always important to think big picture in terms of how any program connects with your brand and mission, particularly when it comes to Corporate Social Responsibility. Create clear and measurable objectivesWith any CSR program, be sure to set clear and measurable objectives so that you're able to track long-term impact and overall program success. Whether you're a small startup or a growing enterprise, a thoughtful, well-executed CSR program can foster stronger connections with your community and set the stage for sustainable business success.