“While it seemed like manufacturers had cup holders figured out … manufacturers are struggling to keep up with being able to accommodate all the different shapes and sizes [of containers] that are increasingly available,” says the report. For several years, this long-running annual benchmarking report has advised car brands to pay closer attention to the cup-holder kvetching. That it remains just as vital today must rankle with auto software engineers, but it doesn’t surprise Chris Fischer, Nissan’s go-to engineer for cup holders. “That cup holders work well is important to customer satisfaction,” Fischer tells WIRED. Where are the cup holders?”