“Well, these tariffs are real if the president doesn’t get a deal that he thinks is good enough,” Hassett told ABC’s This Week program. On Thursday, Brazil threatened to retaliate against Trump’s plan with its own 50% tariff on US goods. The prior deal would have involved a 10% tariff, five times the pre-Trump tariff, which the bloc already described as “pain”. Macron has called on the EU to “defend European interests resolutely” in response to Trump’s threats. French cheese and wine producers have warned of the damaging impact that Trump’s threatened 30% tariffs on imports from the EU would have on the country’s agriculture industry.