In subsequent years, that initial “incel” community then dispersed to several other websites. Within the incel community itself, language serves the same function as language in a cult: It’s a recruitment tool creating an “us versus them” mentality. Both templates perpetuate incel ideas about social hierarchies, but to the uninitiated they’re simply funny conduits for categorizing ideas. We weren’t blackpilled by incel language, and we didn’t perpetuate them to promote lookism or racism or sexism. Instead, we used them as a form of dark humor, flipping the script on the incel community to ultimately satirize them.