Value-based pricing can be effective, but there are significant downsides every founder needs to consider. Value-based pricing has become something of a holy grail in the world of service businesses. The value-based pricing movement has helped to empower women to price their services closer to market or even above market standard. When value-based pricing doesn't workOn the other hand, value-based pricing has often gotten out of hand. Value-based also compromises the purchasers in a way that has become detrimental to the small business market at large.