Image missing.
Can Nextdoor overhaul itself to be useful?

Mia Sato

created: July 15, 2025, 9 a.m. | updated: July 15, 2025, 2:34 p.m.

In an era of social media-based restaurant reviewers, local neighborhood influencers, and an urgent need for trustworthy on-the-ground reports during moments of crisis, a crowdsourced hyperlocal platform like Nextdoor seems like a no-brainer. The first was a lack of content — something Nextdoor had tried to fix by pulling in posts from a larger geographic area, to some users’ chagrin. The partnership, which has been rolling out over the past few months, is currently unpaid — news outlets just get traffic and engagement from Nextdoor users. Tolia says Nextdoor will eventually bring in neighborhood influencers, schools, and other community groups — in other words, something akin to a Facebook feed with geographic constraints. Nextdoor users will see other AI-generated content creep in, too: news articles shared to the platform will have an AI comment posted to prompt conversation related to the story.

1 month, 1 week ago: The Verge