
Facebook creators who steal and repost videos could lose their monetization
Jess Weatherbed
created: July 15, 2025, 1:40 p.m. | updated: July 15, 2025, 5:11 p.m.
Facebook is cracking down on accounts that steal and repost content from other users in an effort to reduce spam in feeds.
Meta announced on Monday that creators who repeatedly reuse someone else’s videos, photos, or text posts will lose access to Facebook monetization programs for “a period of time,” and see reduced distribution of their posts on the platform.
The Facebook changes are part of a larger effort to tackle spam and make original content more visible in feeds.
The Facebook announcement includes some best practices to help creators avoid being penalized, such as adding meaningful edits, voiceovers, or commentary to reused content.
It also suggests creators avoid using “visible third-party watermarks and content that is visibly recycled from other apps or sources.”
1 month, 1 week ago: The Verge