First-party data powered by AI and owned large language models represent the future of precision advertising. Location-verified social platforms can enable advertisers to leverage years of first-party data with AI to unlock rich insights and historical patterns. The brands that will thrive are those that lean into the certainty that first-party data platforms provide, allowing them to work smarter rather than simply spending more. When consumers discuss their actual needs, challenges, and preferences in authentic community settings, they provide advertisers with the most valuable targeting data available. As the advertising industry continues to evolve, one thing remains clear: platforms that combine first-party data with AI-powered insights and authentic community conversations will become increasingly valuable.