Yet for all the issues Davie has been confronting, it was the lengthy document he was presenting that spelled out the real existential threat facing the BBC. However, it also hinted at a shifting media landscape and confirmed the BBC is far from immune to the effects. Licence fee income – the life blood of the BBC – has declined significantly in value since 2010. And then there’s the licence fee. Ultimately, both the BBC and the government may be tempted to duck a radical option on reforming the licence fee.